“The last time we had an innovation was two years ago, so we really wanted to remind consumers why we are the premium gin. In order to do that, we need to innovate the category, so it’s very very important for us to continue to give consumers something new and something fresh,” shares Nontando before adding, “We believe Blackcurrant Royale is going to be received very well. Consumers are loving the liquid, and we look forward to seeing how consumers are enjoying it.”
This was a party rich with the aroma of the brand’s signature botanicals and the spirit of good times. As for those born to ride, race day had been worth the wait, and an early night being the furthest thing from anyone’s minds.