CAPITEC INNOVATES WITH A NEW MOBILE GAME, LIVIN' IT UP

Capitec continues to innovate, and its new game Livin’ It Up helps customers manage their money and take control of their dreams.

Capitec is a name well-known to South Africans as a pioneer in the banking arena, with a relentless drive to innovate and bring enhanced products to millions of satisfied customers.

From its inception in 2001, Capitec has grown to become South Africa’s largest digital bank – powering unique solutions that help customers manage their money directly from their desktop or smart device alongside traditional ATMs and physical branches. The bank’s Global One account offers solutions for customers ready to not only transact, but further save, insure , and access credit options.

With over 14 million clients, Capitec has continued to grow its digital presence and offerings, and its latest release is set to help South Africans beat the lockdown blues – it’s called Livin’ It Up, and it’s a brand new mobile game which allows customers to master balancing careers, happiness, and financial dreams.

Produced by Capitec Bank in collaboration with Sea Monster, Livin’ It Up aims to teach players money management skills as they explore fun and exciting stories based on real financial challenges and opportunities.

Players will be able to take control of unique characters with different occupations, dreams, and goals – and by making decisions through exciting mini-games where they can swipe, tap and drag their way to success; all the while learning about managing their money and at the same time having fun.

“The game simulates real life, where in-game characters are required to use limited resources to balance their immediate needs and wants with what they want to achieve in the long-term”, says Jean Rossouw, Head of Financial Education at Capitec Bank. “The main goal of the game is to reach your (character’s) savings goals, and each character comes with different goals based on their own unique bio.”

Many people talk about financial education and how important it is, but clearly this is a skill that can’t be learned from a book. Games are a brilliant way to give people a safe space to try different strategies around financial education to teach themselves new skills

Glenn Gillis, CEO of Sea Monster


As players continue their journey in Livin’ It Up, they’ll be able to track in-game stats and unlock all-new characters, each of which has their own story, goal, and dream to achieve.

Ready to get started? Download Livin’ It Up for free and less than 100MB download, on the Google Play Store and App Store, or visit Capitec’s official website for more information.

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DESIGNER JOHN JACOB
ARTIST VALERIA TALIAN
ENTREPRENEUR STEPHANIE WEIL
CHEETAH PLAINS
DESIGNER KATEKANI MOREKU
CAPITEC'S LIVIN' IT UP GAME