K.O and DJ Tira break down how they got a Twitter campaign trending at number one for three days straight over a styling lunch at DJ Mixwell’s new joint.

A new generation of Afro-preneurs are driving economic growth and crafting a culture of mutual support in the process. Case in point, top producers DJ Tira and K.O who’ve been hanging out at fellow muso DJ Fistaz Mixwell’s new joint.

Matte Black is Johannesburg’s trendy New York-style underground bar which brims with great energy, scrumptious food, a top mixologist offering a selection of mouth-watering cocktails and chart topping music — always.

Designed and styled by Fistaz in collaboration with friend Ivan Smith, the restaurant boasts loads of black finishings paired with muted colours, chic lighting and artwork reflective of Fistaz’s passion for DJ-ing.

The trendsetting music lovers, K.O and DJ Tira, are big fans of the space. “I like seeing people from the entertainment space evolving and transcending into other avenues of business,” comments K.O. 

While DJ Tira shared, “I enjoy the venue a lot and love the service. It’s excellent as they treat you like a king. The music is obviously top notch too. Come here, relax and eat while you listen to good music.”

The artists were challenged by Capitec to help launch the new Pay Me feature. It enables you to generate a personalised QR code on the bank’s app to receive payments immediately and securely from other Capitec clients at no cost.

K.O. and DJ Tira championed how affordable life becomes when it’s free to receive and make payments, and had the pleasure of passing on the joy to Capitec fans through a Pay Me competition that saw giveaways of up to R2000 to a few lucky winners. 

“The Capitec Pay Me feature is pretty dope because we’re always on the go and want a quick means of transacting. You don’t want to sit through the process of having to upload someone’s banking details – you just want to do a quick thing like scaning a QR code then boom,” says K.O.

“The objective of the campaign itself was to really drive talkability around Pay Me as well as to drive our brand and build awareness. We trended number one for three days straight, reached over 1.2 million unique users on Twitter and had over 10,000 mentions on the platform. Showing how excited people are about the Pay Me feature,” explains Akhona Booi, Marketing Portfolio Lead at Capitec. 

He adds,” Today, we have over 3 million unique clients that have actually generated their QR codes. 

DJ Tira shared, “The feedback from social media was just amazing. People were like, can we really do that with just a phone? And it’s for free?”

“Cashless banking is definitely the future and they seem to be right on the pulse, so kudos to Capitec,” states K.O.

The Pay Me service works well for businesses, like Matte Black, because the Capitec banking app and new feature have made it so much easier and safer for customers to split the bill amongst friends or family. To find out more simply click here.


Stand a chance of winning a R1000 Live Better prize to spend as you want. Simply reply to the competition post on our Facebook, Twitter or Instagram profiles using #LiveBetter. The competition closes Sunday 23 January 2022. Ts&Cs apply.






Enjoy a relaxing safari with Boity Thulo and Film and TV Star Anton Jeftha
Candy Tsamandebele and Nhlanhla Nciza discuss their song ‘Ekaya’
Meet Sio, the voice behind Hyundai’s Venue advert
Meet the women behind the largest online African art destination
Bianca Bosch on how she champions fitness and health online.
K.O and DJ Tira on trending campaigns and Capitec Pay Me

Leave a Comment

Your email address will not be published.