The materials used in the designs are all sourced from the continent. Their iconic ropes are made by local crafters and beautiful stones gathered across Africa. We visited their Cape Town studios where the pieces are finished off by a skilled team.
“Everything is so finite and small… Everything takes a lot of finesse, along with attention and intention, and incredible colour combinations. That’s one of the things that we as a brand are quiet proud of is that we have fantastic colour combinations, and there is a lot of refinement in the work that we do,” adds Katherine-Mary.
She believes greatly in the value of empowerment. She says it’s about encouraging self actualisation, and making others reach their full potential.
“The Pichulik woman is not a specific demographic but we like to say a women with a type of spirit. She is passionate about South Africa and Africa, she’s inquisitive and works on herself. She’s also kind, funny, daring and bold, and often trends a little bit older. That said, we’ve found that with new pieces in our Nascent collection, we’re seeing a younger, sassier audience.”