Stemming from K.O’s love for sneakers and his ambassadorship with ASICS Sports Style, the aim was to ensure that the bank reaffirms its presence in the youth and innovator space.
“When K.O told us about his sneaker collaboration with ASICS, we thought this was a great thing for us to come on board with as well,” says Chandre.
“Capitec is not your regular corporate, we have a strong sneaker culture. You’ll see everyone from execs to employees moving about in their sneakers. This ties in well with our company culture,” shares Chandre.
The Fresh Prince of Zubair is the perfect man for the job as he brings onboard a fresh, youthful, yet classic aesthetic.
“I use a lot of colours in my work to bring out feelings of nostalgia and euphoria. So along with the live better slogan, I thought it would be a good mix between the two,” shares the artist.