With Capitec as her partner, Michelle looks forward to growing her passion into the future. Speaking on her thoughts on fashion and her design, Michelle reflects that “fashion is such a personal journey, and it’s not something that should be forced. It could be something that came from your mom, a friend, a hand-me-down – it’s not important. What is important is – do you feel comfortable? Do you feel good? For me, if you feel great in something, and you’re comfortable, that’s what matters.”
With three key principles in mind, Michelle has cleverly built her brand. “The Michelle Ludek brand has always focused on fit, form, and function”, says Michelle. “By fit, you should be able to fit into anything of mine, your form is not what is important – it’s how that product fits on that form; and function – it has to be versatile, it has to be easy, and it has to be trusted.”
Michelle’s customers agree with her design principles – and have rewarded her with years of patronage.
“I believe it is important to support our local designers because we have so much talent in South Africa”, says Karine Dequeker, owner of Majeka House. “Michelle Ludek’s designs are very comfortable and stay elegant all the time… I’ve been buying Michell’s designs for the past 8 to 10 years”.
When asked about about what the future holds for both herself and her brand, Michelle’s answer is at the ready. “I can’t imagine doing anything else. I really, really love what I do – I’m passionate about what I do; so it comes easily for me, because that passion is there. I’m hoping my creative energy remains that I’m blessed that I’m able to create newness and freshness, that I listen to my clients, and that I’m relevant to my clients”, she concludes.
To learn more about the benefits of being a Capitec Merchant, visit the official Capitec website here.