STEP INTO SUMMER WITH WOOLWORTHS' SUSTAINABLE COTTON COLLECTION
Discover the latest spring/summer range from Woolworths and see the laid back, light looks come to life.
Right on time for the festive season, Woolworths has unveiled their spring/summer range, which also happens to be their most sustainable cotton collection ever.
The Insider SA joined Woolworths’ Head of Womenswear, Nicole Bohm on location for the latest campaign to explore the trends that have inspired the collection. “The range is inspired by textures; soft voiles in crinkles, little cutouts, embroideries with lace insets.”
The collection embodies easy boho chic and features gorgeous maxi dresses, tiered skirts, soft vests and tanks.
“It can be worn back to anything that you feel comfortable with, but the most important thing is wearing it colour on colour. Think solid colour top to bottom, white on white or cream on white,” shares Nicole describing how to style the pieces from the collection.
“It’s about throwing on a beautiful dress, feeling good and feminine, dressing it up, dressing it down with a high heel or a flat Birkenstock. That’s the versatility behind the collection.”
As the most sustainable cotton collection, Woolworths has made massive strides towards sustainability across its product ranges.
“We have a massive commitment goal that we set up to achieve. By 2022, we aim to ensure that 96% of our fashion product features at least one sustainability element and the cotton collection speaks to sustainability,” expands Nicole.
The Woolworths brand truly drives home the importance of actually looking after our planet – something integrally a part of their values and ethos.
“The factors that drive the sustainability of this range are not over-farming the soil, not taking out all the nutrients that are needed to grow beautiful, sustainable cotton,” Nicole shared.
“We strive to use less water, reduce our pesticides and use more organic pesticides. As well as fair labour practice and up-skilling our communities.”
Woolworths’ commitment to sustainability is leaving a cooling effect on the face of fashion, so too the range is set to leave you feeling easy, breezy this summer.
Steal the show this summer in relaxed dressing that is both stylish and sustainable. Shop it at Woolworths available in-store, online and on the app.