As the most sustainable cotton collection, Woolworths has made massive strides towards sustainability across its product ranges.
“We have a massive commitment goal that we set up to achieve. By 2022, we aim to ensure that 96% of our fashion product features at least one sustainability element and the cotton collection speaks to sustainability,” expands Nicole.
The Woolworths brand truly drives home the importance of actually looking after our planet – something integrally a part of their values and ethos.
“The factors that drive the sustainability of this range are not over-farming the soil, not taking out all the nutrients that are needed to grow beautiful, sustainable cotton,” Nicole shared.
“We strive to use less water, reduce our pesticides and use more organic pesticides. As well as fair labour practice and up-skilling our communities.”