FIVE WEEKS OF SUMMER FRESH FASHION WITH WOOLWORTHS' NEWNESS COLLECTIONS
The Insider SA is introduced to Woolworths’ 5 Weeks of Newness Campaign – five limited edition collections leading up to the festive, summer season.
As we head towards the summer season, things are starting to heat up. To prepare for the festivities ahead, Woolworths is launching the fresh fashion campaign, 5 Weeks of Newness, to offer simple and stylish clothing to enjoy this season.
The Insider SA is guided by Fashion Director and Stylist, Tarryn Oppel as she talks us through this summer’s campaign. “5 Weeks of Newness is a limited edition collection that will drop every week to embody some sort of newness and inspiration. The collections include pieces that are perfect for everyday but can be dressed up or down for the festive season and beyond into the rest of the summer season”.
These collections were created to inject calming colours and effortless silhouettes into your summer wardrobe, making simplicity your everyday style solution.
The first capsule explores feminine ease and sensuality. This collection features natural whites and hints of yellow, serving as a fashion palette cleanser.
“It’s inspired by simplicity”, Tarryn explains. “The colour white symbolises a clean slate, a blank canvas, a fresh start”. With accents of the calming, pastel yellow, you’re sure to be on trend this summer. This capsule offers an organic feel with natural fabric and comfortable fits.
The second capsule is a celebration of fashion that is both luxurious and comfortable to wear, with black, white, and hints of gold.
“It’s something I like to call laid-back luxury”, Tarryn explains. “This is something a bit more glam”. The monochromatic pieces serve as classics – a colour combination you can never go wrong with. To add some detail, this capsule also incorporates tropical prints with a modern twist.
As an expert stylist, Tarryn’s recommendation is to pair this collection with gold jewellery. “This is your opportunity to really over-accessorise and pile it on. We’re in the festive season so it really suits this time of year”.
To celebrate the re-opening of our world after lockdown, the third capsule was inspired by our return to the great outdoors, our retreat into nature, and our embrace of the summer sun.
“For months we were cooped up in our homes just dying to get out there and explore nature”, Tarryn shares. In ode to these desires, this capsule features sage green, lots of florals, and a touch of mauve. The balance between the sweet and sour tones of this collection are grounded by the calming and delicate designs.
Tarryn, herself, loves to get creative by mixing and matching prints from this capsule for a more playful summer look. But ultimately these bold prints can always be paired with a classic tee to tone down your outfit and enhance your comfort.
Something new also means something blue. Woolworths was inspired by the ocean and sky for their fourth capsule.
This beach-ready, crisp collection offers extraordinary classics in blue, white, and florals. “It’s all in the details”, Tarryn points out. There’s pockets, adjustable and removable straps, and soft-flowing silhouettes to keep your summer breezy. Our favourite feature is the espadril footwear that have taken over the fashion scene this year.
Rounding off the fresh and versatile looks is capsule 5, where feminine florals and soft pastel hues come to life in this Garden Party inspired collection. These pieces are perfect for summer picnics in the sun and to take a new year with optimism and positivity.
As our social calendars are filling up, these Woolworth’s capsules offer the perfect pieces to ensure we’re dressed to impress. The first capsule, Simplicity, will launch this week in store, online and on the Woolworths app and a new capsule will be launching every week for the next five weeks.