In the influencer space, Aisha is credited as the OG and from it she has created an enduring businesses.
“I started being a social media influencer in 2009, which feels like forever ago. Back then, brands were not working with bloggers or influencers at all and we literally had to go and knock down doors and pitch to brands to get them to work with us. Now, more than 10 years on, the industry in South Africa has really grown. I’m really proud to have been a part of that and to have opened doors for other people that can now work with cool local and international brands, and make money from being a social media influencer,” shares Aisha.
In terms of current career goals, Aisha is working on her Baked Collection a clothing brand which is entirely produced in Cape Town and employs local female seamstresses; speaking to her passion of empowering South African women, boosting the economy and keeping people employed.