EXPERIENCE AFRICAN COUTURE WITH MATOME WA GA SESHOKA
Meet Antherline Couture, founded by Matome wa ga Seshoka.
Raised in rural Limpopo, Matome Seshoka has built an impressive career taking African couture to the world under his brand Antherline Couture. Named after his loving mother, who at first didn’t understand his passion for design.
The stylist shares that his focus on Haute Couture wasn’t so much by choice, but driven by market interest.
“When I started in the industry, the plan was just to survive. I tried ready-to-wear, jeans, t-shirts, matric dance dresses and even white wedding dresses. Pretty much anything and everything, but we just kept attracting more and more traditional wedding pieces,” shares Matome.
Beautiful traditional wedding gowns is what Antherline specialises in. For Matome, few things rival the excitement of working with a new bride or client to interpret her vision, and guide her on her journey from conception to the finished product.
“I love Matome’s creations. Personally, I don’t think anyone does tradition and South African fabrics like him. If you want to get married, don’t even think about going anywhere else, Matome’s creativity will kick it out the park,” says Clarabanx, Award-winning make-up artist.
Another individual that Matome has had the pleasure of working with is Mrs Universe South Africa, Melody Zondo, who commissioned four dresses for her debut at the Miss Universe Pageant to be held in Seoul, South Korea in December 2021.
Mrs Universe South Africa has commissioned four dresses with Matome, which will accompany her to the Miss Universe Pageant to be held in Seoul, South Korea in December, 2021.
“The brief to Matome was that I wanted to take South Africa with me to South Korea. I want to represent our country the best way possible so wanted to merge all the different cultures that we have, and have them come through in the designs. I think that he’s nailed it and feel privileged to be wearing his pieces in Seoul,” states Melody Zondo, Mrs Universe South Africa 2021.
Expanding their offering with an entrepreneurial mindset, they now expanded into the world of furniture too.
Model Boineelo Modisemang comments, “Matome likes to play around with our culture, our tradition and doesn’t forget where we are coming from. He’s so creative and likes doing things outside of the box – he’s just amazing!”
Through the statements that he is making with his designs, Matome Seshoka sure is paying tribute to his mother. May he continue to proudly represent his Pedi heritage on the global stage, through the power of fashion.