With a keen interest in fabrics and a love for the outdoors, the brother duo decided to create something that represents them that they can sell to the public. Thus, KOIKOI Clothing was born.
The name stems from the fabric, Kikoy, that is used for the garments. Kikoy, or Kikoi, is a colourful African fabric traditionally from Kenya and Tanzania.
The fabric is 100% cotton, and for their clothing line, the fabric is coloured with organic dye, that is carefully weaved into the final garments.
“We have been wearing kikoy our whole lives and our mom just said, ‘boys, turn that into a pair of mens shorts,’ and that’s what we did,” says Damon.